Objective
To create a visual system for the Altstadt (old town) of Dresden that reflects its complex history and enduring character across different media.
Background
The Altstadt is defined by survival and friction. Heavily bombed in World War II and repeatedly flooded by the Elbe, the district today is a stage for radical political and social tensions.
Concept
Altstadt – a reflection of resilience.
Historical reflection: the shadows of a difficult past cast upon a constantly resurrecting city surface.
Environmental reflection: the district's iconic baroque silhouette mirrored in the turbulent waters of the flooding Elbe.
Cultural reflection: the artistic heritage preserved within the frames of the historic art galleries.
Human reflection: the fierce pride in the eyes of Dynamo Dresden fans, contrasted with the uncertain yet hopeful future in the eyes of the city's younger generation.
